Whitelaw & Co.

	People Steve Whitelaw has an engineering degree from the University of British Columbia, an MBA from the University of Toronto, and a doctorate in business administration from Harvard Business School. He has been building conjoint-based models since 1979, and during that time has developed more than 500 simulation models that predict sales volume and profit. The models have been applied in more than 30 countries, in a range of industries including fast-moving consumer goods, consumer electronics, telephony, energy distribution, and high technology.
	Liz Spilsbury is Senior Developer at Whitelaw & Company, Inc. and has responsibility for model structure and design integrity, documentation and testing. She has a degree in Economics from Cambridge University and worked at the British House of Commons and The Economist before coming to the US. Her work here over the last 20 years includes application development, economic consulting and the development of forecasting models for public utility companies.
	Nina Anderson Tejada joined Whitelaw & Company, Inc. in May of 2012 to assist with daily operations and organization of the firm (HR, Facilities, Accounting, etc.). In addition, Nina manages internal projects and systems. Nina is bi-lingual (English/Spanish) and has an MBA in International Business. She has worked with domestic and international clients for more than 20 years.
	Advisory Board Members Russ Kinghorn is a Canadian who works with us to develop new ways to improve the accuracy of our market predictions. He is a professional engineer who has a special interest in process and model optimization.
	Jonathan Haygood is a Senior Market Analyst. He is a graduate of the University of Georgia with studies in mathematics, engineering, and financial modeling.